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MOOCs: Protectionism vs. Progress
The Resistance Stage has begun. The hype about MOOCs was bound to boil over. Let the record show that it began in earnest on April 29, 2013, with a bold statement by the Philosophy Department at San...
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Creating Good Content: Considerations for Educators
You are a Real Teacher. You share your expertise, you inspire, you lead, you motivate, you urge. You are a guide. You listen, you struggle, you offer. In its best moments, it’s rewarding, isn’t it? You...
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What Makes Good Content?
Content is connection. Whether in narrative writing, a blog post, a podcast, or a video, you are seeking connection. Good content connects. Poor content impedes connection. In the digital world, you...
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The Author as Publisher: The New Functions of You
Publishing, as we know it, is over. Publishing is “a solution to yesterday’s problem.” Clay Shirky says that publishing is a button. The publisher in me bristles at the idea, but he may be right. You...
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Content Strategy: Applying the Five Ws
As you plan your content strategy, the Five Ws of journalism can serve as a helpful rubric. If you remember back to your journalism class, the “5 Ws” (also called the “Five Ws and one H” or the “Six...
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Content Strategy: Who Is Your Audience?
Who are you writing for? If you are an educator, then your audience is your students. That seems obvious, right? Creating a connection in your classroom is essential to the learning process. You do...
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Content Strategy: What Are You Creating?
You’ve always had to make choices about what content to deploy in your course, even in the pre-digital world. Most courses are a mix of curated materials and original content. Often the original...
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Content Strategy: Why Do You Share What You Write?
Now that you’ve identified your target audience (“Who“), and the content you intend to create (“What“), it’s worth looking at “Why” you do it. Not just why you write, but, rather, why do you share what...
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Content Strategy: When and How Often?
Creating and developing Good Content is only the beginning. The New Functions of You require that you think about the timing of a piece, too: Timing. When do your readers want to hear from you?...
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Content Strategy: Where Do You Share?
You choose your words carefully. You have to choose your medium carefully, too. There’s an art to this. The small nuances can make a big difference to whether or not your content connects. If you are...
View ArticleContent Strategy: How Do You Connect?
An overview of how you can make your content perform better by paying attention to small but important nuances. Part of the "Five Ws" of content strategy, this piece serves as a preview to upcoming...
View ArticleContent Strategy: Organizing Your Content
You risk losing your reader's attention immediately if you are not clear, interesting, informative, and easy-to-follow. The presentation and organization of your content makes a huge difference to how...
View ArticleContent Strategy: Optimizing Your Content
Just because you stand at the podium doesn't mean that people will listen. In the digital world, everyone has the podium. How do you rise above the noise? You have to position yourself properly and...
View ArticleContent Strategy: Connection Around Content
You write to connect. After all, what's the purpose of creating Good Content if there's no connection? Invite people to exchange ideas, contribute to the conversation, and keep them coming back with...
View ArticleContent Strategy: Control of Content
Open licenses give you more control over your content and how it is used. You now have a lot more freedom, but that leaves you with some important choices to make. Let's look at your options so that...
View ArticleContent Strategy: Choosing a Creative Commons License
Open licenses give you more control over your content and how it's used. Let's cover the four most common ones chosen by creatives, and why. The post Content Strategy: Choosing a Creative Commons...
View ArticleContent Strategy: Monetizing Your Content
Monetizing digital content is not easy. But, if you are producing good material that people find valuable, then there's a chance that someone will want to pay you for it. This may not be your ultimate...
View ArticleThe Pace of Change in Education: Expectations vs. Reality
Education as a market is insulated from change by a complex ecosystem and a panoply of stakeholders. Incremental improvements won't ever be enough to satisfy VC's time frames or metrics of success....
View ArticleContent Strategy: Why Do You Share What You Write?
Part 7 in The Good Content Series by Michael Boezi examines why you might share your work beyond your own classroom.The post Content Strategy: Why Do You Share What You Write? appeared first on EdTech...
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